浅析广告媒体的心理特性

The Analyze on the Psychological Characteristic of Mediacy Advcrtising

本文从广告心理学的角度分析了消费者对各种广告媒体的心理反应。结合实例论述了媒体间的差别及不同的效果 ,从消费者的角度分析了广告媒体的利弊关系 ,同时对商家选择何种媒体发布广告可以起到参考作用。

The article analyzed the consumer's psychology reflection to different advertisement media, which contains the advantage and disadvantage. And by using illustration to discuss the different effection from vary media. Therefore it is a reference to direct bussiness company to anounce the advertisement.