摘要
先对开发老年旅游市场的可行性进行了分析 ,结合对老年人消费心理和行为特征的概括 ,针对旅行社工作实务提出几点营销策略 ,希望有更多的学者进行这一领域的研究。
In this paper, we analyze the possibility of developing the olds travel market at first. We then offer some marketing strategies for travel agents according to the olds' consumption psychology and behavior character. We hope that there will be more researchers engaging in this research.
出处
《桂林旅游高等专科学校学报》
2001年第4期11-13,共3页
Journal of Guilin Institute of Tourism
