区域旅游商品及其开发研究——以绍兴市为例

Tourist Commodities and Their Exploitation——A Case Study of Shaoxing City

对区域旅游商品及其相关概念的界定作了初步探讨 ,同时分析了区域旅游商品的类型、特征及其开发原则。并以浙江省绍兴市为例 ,对其区域旅游商品的开发进行了深入探讨。

In this paper, we first make the difference of the definition of tourist commodities and other conceptions related to them, such as tourist products, resources of tourist, and tourist shopping. Secondly, on the basis of this distinction, we analyze the classifying, characters, and exploitation principles of tourist commodities. In the end, we discuss the exploitation of tourist commodities in Shaoxing City, and put forward some proposes to develops tourist commodities in the city.