高职高专市场营销专业人才培养模式探索

A Probe into the Model of Training Marketing Students in Higher Professional College

高职高专市场营销专业人才是社会主义市场经济的生力军 ,如何对其进行培养 ,采用何种模式培养是该专业适应社会经济发展的关键问题。本文从该专业人才培养的目标与规格及理论教学、实践教学和课外训练等三个模块进行了探讨 ,提供了该专业人才培养的新型模式。

This article deals with how to build marketing students into fresh forces for China's market economy.It focuses on the cultivating aim and pattern,the theoretical and practical teaching and outside class practice.