移动互联网业务逻辑──互联网正向无线世界演进,运营商受益无穷

The Mobile Internet Business Logic Internet goes Wireless - and the Operator makes money

我们正经历着移动互联网络变革的时代。移动互联网带给消费者的是交互式的、高度个人化的业务。移动互联网则为运营者和内容、服务提供者提供了获取利润增长点的绝妙机遇。本文介绍了第三代网络的新业务逻辑和业务模型，引导运营者将原有按分钟支付的语音服务收益向按服务支付的数据服务收益转变，充分利用移动运营者的运营优势，协调好与内容提供商、服务提供商之间的关系，共同创造出个性化、优先化、面向事务的业务。

We are living at a time when the mobile Internet is experiencing an evolution. While providing the consumers with niteractive and highly personallied services, the mobile Internet has brought golden opportunities for operators, ISPs and ICPs to make more profits. This article describes new service logics and models of the 3G network, and guides operators in transiting from the existing voice service billed on the basis of minutes to date service billed on the basis of service. Consequently, by making foil use of their operational advantages, mobile operators may coordinate their relationship with ISPs and ICPs so as to establish personalized preferred and transaction-oriented services.