上海地区消费者个体特征对休闲服消费倾向的影响分析

Research of the Effect of Consumers' Identity on Sportswear Consumption Tendency of Shanghai

在休闲服市场竞争日益激烈的今天 ,研究消费者个体特征对休闲服消费倾向的影响无疑具有极大的意义 ,然而消费者不同的个体特征对休闲服消费倾向的影响程度是不同的 ,这里利用多元线性回归分析探讨了消费者的性别、年龄、学历及年收入对休闲服购买支出、休闲服购买价格及休闲服购买比例等休闲服消费倾向的影响。

With the hard competence in sportswear market, it is significant to make a study on the effect of consumers' identity on sportswear consumption tendency. Consumer's different identities have different effect on consumption tendency, in this article the effect of consumer's gender, age, education, and annual income on sportswear consumption expenditure, consumption price and consumption ratio are analyzed by multivariate linear regression.