摘要
最近,OEM被媒体拎出来狂轰烂炸了一番,讨论的焦点大多集中在'中国应不应该成为世界加工厂'、'OEM是不是中国家电品牌锐减的根源'等关于OEM合理性的话题上。实际上,不论外界评论如何,国内90%以上的家电企业都在开展着不同程度的OEM生产。
The debates of OEM were aroused by different opinions among domestic enterprises on market and the globalization. The special column on OEMs in this issue discusses domestic experience and development of OEMs from various angles, such as the differences between domestic and foreign OEMs, successful OEMs in China, some foreign examples and the operation of circulation.