CIMS环境下某公司市场营销计划决策支持系统简介

Brief Introduction on A Company' s Marketing Plan DSS in CIMS Environment

文章是作者研究某公司营销系统的计算机决策支持系统的研究结果。介绍了确定销售和利润之间的关系模型,建立营销计划模拟器,对营销计划实施监督与控制的方法。文章的基本思路与方法对冶金系统的市场营销工作有一定参考价值。

The article is the study conclusion on a company' s marketing plan DSS in CIMS environment. To define a model for sale and profit, establish marketing plan imitation and supemses and controls the implement of the marketing plan. The train of thought and method of this article has some reference value on marketing in metallurgical industry.