品牌与营销策略

Brand and marketing, selling strategy

从品牌竞争的背景 ,说明品牌延伸和多品牌策略的利弊 ;针对目前涂料企业如何开拓市场及服务、网络、国际化、绿色营销的发展趋势 ,提出了目前已经遇到和将要付诸行动的问题。

Brand is an important factor in market competition. There's different ways to utilize the brand. Some follow so-called brand-extension practice and others adopt multi-brand tactics. The author makes comparison on them. The market competition is becoming more and more vigorous. Many enterprises adopt different measures such as establishing service network, appealing for green coatings products, etc, to strengthen their position in the competition. How to use our own brand in this ompetition is a question we should carefully consider.