我国报纸网络版广告现状与发展探析

The Present Condition of advertising on Newspaper Network and Its Development in China

报纸网络版广告作为一种新兴的广告类型 ,正以传统印刷媒体无法比拟的巨大优势而突现。而我国报纸网络版广告的内容、形式及经营状况的发展相当滞后 ,处于初级阶段 ,对此 。

As a new kind of advertisement, advertising on newspaper network has great priority over the traditional media by printing. However, the contents, forms and operation of advertising on newspaper network remain rather backward and it is still at its preliminary stage. With regard to this situation, we may avail of the priority of traditional media to develop network advertising.