试论农业情报类型、传播渠道及其对用户的影响

ON THE TYPES AND DISSEMINATION CHANNELS OF AGRICULTURAL INFORMATION AND ITS INFLUENCE UPON USERS

本文论述了农业情报的类型、传播渠道及其对用户的影响,特别是对广大农民用户的情报需求、接受渠道及其自身特点作了较详细的分析研究,旨在揭示出不同的情报类型、不同的传播渠道与不同类型的用户需求三者之间的最佳匹配模式。在此基础上,还提出了一些建设性意见,以期加强这方面的研究。

In order to bring to light the best match model between different info- rmation types, dissemination channels and the demands from various kinds of users, the types and dissemination channels of agricultural information and its influence upon users are discussed in this paper, especially that for the farmer users.