摘要
我国服务企业应尽快摆脱卖方市场条件下的传统思维,走出“迎客”第一、“购客”第一、“看客”第一、“唬客”第一的误区,真正树立“顾客第一”的经营理念。因此,服务企业必须转变观念;加强管理;力创服务品牌,凝聚企业文化。
Chinese service industries should get rid of traditional ideas of seller 's market quickly, avoid the blind points of greeting the customers first, buyers first, patronizing customers first and cheated customers first and set up management ideas of that customers are gods. So, service industries must change ideas, consolidate management, create service brands and embody enterprise culture.
出处
《重庆商学院学报》
2001年第6期62-64,共3页
Journal of Chongqing Institute of Commerce
关键词
服务企业
顾客第一
误区
服务品牌
service industry
customers first
blind point
service brand