摘要
通过价格调整取得竞争优势是企业经常使用的一种营销和竞争策略 ,但这不是唯一的竞争策略。加强技术创新 ,细分目标市场 ,从战略高度看待竞争 ,是企业持续发展。
Price adjustment,as a kind of sale s and competitive tactics is used frequently by enterprises to get the competitive superiority.However,it isn't the only one.To make a strategic choice,the enterp rises should strengthen technological innovation,analyze the target market d etailedly and treat competition from the strategic height,so that they can devel op continually and avoid mistakes in the price war.
出处
《青岛化工学院学报（社会科学版）》
2001年第3期30-31,52,共3页
Journal of Qingdao Institute of Chemical Technology(Social Sciences Edition)
