公关意识论析

On Public Relation Consciousness

公关意识就是从公关关系的角度认识问题和处理问题的一种思想观念。它主要包括形象意识、公众意识、传播意识、服务意识和协调意识等 ,即高度重视组织形象、公众利益。

Public relation consciousness, mainly including image consciousness, public consciousness, communication consciousness and services consciousness, is an idea how to realize and handle problems at the angle of public relation,namely,putting emphasis on enterprise image, public interests, dissemination communication and services public.