摘要
相对于女性化妆品市场 ,目前我国男性化妆品市场还是一块处女地 ,真正有竞争力的国内高档品牌尚未出现。要启动这个市场 ,本土公司的当务之急是进军高档渠道 ,展开更有针对性的广告 。
Compare to the Chinese female cosmetic market,the male cosmetic market is still a virgin,in which there are no truly competitive and famous brands.To start this market,it is urgent for Chinese companies to forge strong brands through advancing to top grade passage and effective advertising.
出处
《日用化学品科学》
CAS
2001年第5期16-17,共2页
Detergent & Cosmetics
