摘要
指出国产普及型数控机床市场占有率过低的主要原因是 ,我国数控产业界重视开发技术和提高质量 ,但忽视了市场开拓、市场营销、成本构成及经营管理等重要因素 ,使得新技术、新产品开发出来 ,并在产品质量提高以后 。
It is pointed out that the reason of lower market participation of popular NC machine tools made in China is that although technology development and quality improvement are regarded in our NC industry field,but the marked deveplopment,sale system,cost structure and management are ignored.So when new technology and new products have been developed out,and the quality of products has been improved,the enterprises are still in a plight with difficult products sale.
出处
《江苏机械制造与自动化》
2001年第6期9-11,共3页
Jiangsu Machine Building & Automation
基金
国家"九五"数控攻关资助项目
关键词
数控机床
市场占有率
市场营销
成本
popular NC machine tools
market participation rate
market selling
cost
management