我国会展经济的完善与发展

Perfecting and Promoting China's Trade Fair Economy

本文认为,会展经济是由展览组办活动而引发的一种综合经济效应。我国会展经济起步较晚,但发展迅速,潜力巨大。文章分析了我国展览业的发展现状及存在的问题,认为中国会展经济在探索展览市场经济发展的同时,要迅速向现代化、专业化和品牌化方向发展,以增强会展经济的竞争力和效益,使之成为我国经济的新的增长点。

This article holds that the trade fair economy involves the general effects results from trade fair activities. China's trade fair economy starts not long ago, but has been developing quickly and has great potentialities. The paper analyses the current situation of China's trade fairs and points out that the development goal of China's trade fair economy should be modernization, specialization and brand oriented, so as to enhance the competitiveness and benefits of China's trade fair economy, and make it a new growth point in China's economy.