入世与中国的营销革命

Access to the WTO and Marketing Revolution in China

面对“入世”,中国企业最为紧迫的任务就是必须正视市场,并深刻领会市场经济条件下企业经营的哲学——“市场营销”。文章从分析中国目前的市场营销问题入手,提出了启动中国“营销革命”的几个根本性突破口,最后分析提出了衡量“营销革命”实现程度的标志,为“营销革命”提供控制框架。

Facing access to the WTO, Chinese enterprises' most urgent task is to face up to the market and thoroughly understand marketing as the business philosophy in market economy. Beginning with the analysis on current marketing problems in China, this article raises several breakthrough points of starting marketing revolution in China. It also put forwards and analyses the signs of implementing marketing revolution which provides control frame for marketing revolution.