摘要
餐饮行业的老字号———杭州楼外楼 ,在严峻的挑战和难得的机遇面前 ,抢抓机遇 ,实施把分店、分厂开出去、把产品打出去、把品牌管理技术输出去的发展策略 。
Famous restaurant in catering trade-Hangzhou Lou Wei Lou, caught the chance in face of severe challenge and rare chance,which is to carry out the development tactics of opening branches,factories in other cities;selling out products and exporting brand management technology.It won both social and economic benefits.
出处
《扬州大学烹饪学报》
2001年第4期48-51,共4页
Cuisine Journal of Yangzhou University
关键词
餐饮企业
餐饮管理
经营策略
杭州市
diet enterprises
catering trade management
managing tactics
