论德州学院的品牌塑造

On Creating Famous Brand of Dezhou College

德州学院欲在强手如林的高等教育市场上赢得生存的资格和发展的权利 ,就必须借鉴国内外名牌大学的成功经验 ,引入现代经营意识 ,实施品牌塑造的发展战略 ,明确人才培养目标 ,规范名师团队建设 ,开展广泛的交流与合作 ,强化管理服务职能 ,形成自己的办学特色。

Dezhou College,who wants to obtain existance qualification and development right on competitive higher education market,must use the successful experience of famous universities from home and abroad for reference,introduce modern management idea,carry out the strategy of creating famous Dezhou college,make clear the talent training aim,standard construction of societies of famous teachers,develop extensive exchange and cooperation;strengthen management service function and thus form its own educational characteristics.