媒介全球化:是机遇还是挑战?

Media Globalization: Opportunity or Challenge?

如果全球化对中国经济来说是一次历史性机遇 ,那么对中国媒介来说则不是机遇而是挑战。面对媒介全球化的强劲挑战 ,中国媒介虽然在整体上具有一定的比较优势 ,但劣势也十分明显 ,并且大多数媒介对将要遇到的挑战都准备不足。目前 ,中国媒介除了要主动地参与、融入媒介全球化的进程 ,还必须采取四项对策或措施以应对媒介全球化的挑战。

The globalization is regarded as a historic opportunity for China's economy, but for China's media industry it is a great challenge. Being faced with the challenge of media globalization, China's media industry is in an inferior position though it occupies some superiorities as a whole. What's more, most of China's media make little preparation for the challenge. At present, apart from participating in the course of media globalization, China's media should take some measures to deal with the media globalization such as, striving for the relevant rights of the media globalization, training more and more media personnel, procceeding systematically and adjusting media industrial structure, etc..