企业品牌塑造现状及对策

Talking about the Present Situation to Establish Famous Brands in Chinese Enterprises and the Countermeasures That Should Be Taken

分析了品牌日益丰富的内涵和品牌在竞争中的重要作用。针对我国企业在塑造品牌过程中存在的不足,提出了企业塑造品牌的对策。

The increasing connotation of famous brands and its important function in competition were analyzed in this article. Directed st the deficiency in some Chinese enterprises in the course of establishing famous brands,some countermeasures for establishing famous brands in Chinese enterprises were put forward.