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家电专业连锁内忧大于外患

Chain Companies Facing More Internal Troubles Than External Ones
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摘要 入世后,在国内媒体把目光集中在沃尔玛、麦德龙等大型超市的扩张时,国外家电专业连锁其实已经暗渡陈仓——不论是美国还是日本,都已经悄悄在中国开始了寻找合作伙伴的动作。入世对中国商业的冲击到底有多大? 三大家电专营企业纷纷谋求上市,资本缺乏是否是专业连锁业志最大的绊脚石? 地方保护主义助长了不正当竞争,所得税征收地点问题已日益成为当前连锁企业发展的主要障碍,免费服务造成售后成本居高不下,专业店扩张经营不能完全复制已严重威胁品牌的生命力……家电连锁店发展的瓶颈何在? Following China's accession to the WTO, while domestic media turne their focus on the expansion of some super markets like Wal-Mart, foreign household electrical appliance companies have started quietly looking for partners to build their chain companies. But the problem of how to levy income tax has been a major barrier hindering the development of chain enterprises, and charge-free services have increased after-sales coste. The impossibility of repeating the expansion of operation of chain stores has seriously threatened the existence of brand products.
作者 杨阳
出处 《电器制造商》 2002年第2期40-42,共3页
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