摘要
商业自有品牌在我国发展的时间虽不长 ,但显示了旺盛的生命力 ,成为一些商业企业在市场竞争中的锐器。但局限于商业企业自身资源条件 ,目前我国商业自有品牌的开发还存在一些问题。而实施策略联盟开发商业自有品牌 ,不仅能克服这些缺陷 ,而且成本低 ,收益高 。
Though the time that business monopolized brand name existed in our country is not long,it has showed flourishing vitality, becoming the black horse of the business enterprises in the marketing competition. Limitied to resourse conditions of business enterprises themselves, now, there are some problems in developing business monopolized brand names in our country. but using strategy union to develop business monopolized brand name, it not only can overcome these limitations, but also can make the costs lower and make the profits higher, and strategy union is the best way of developing business monopolized brand names.
出处
《荆州师范学院学报》
2001年第6期64-67,共4页
Journal of Jingzhou Teachers College