试论供电企业服务营销

On Service and Marketing of Power Supply Enterprise

服务在社会经济生活中扮演着越来越重要的角色，已成为竞争的有利武器，是各企业争取差别化优势的源泉。以用户的满意和忠诚作为核心理念的服务营销，对企业今后的长远发展将产生深远的影响，供电企业应结合自己的实际情况，及时构筑自己的服务营销体系，以便在今后激烈的市场竞争中立于不败之地。

Service plays a more and more important role in social and economic activities, and has been a powerful weapon in competition. So enterprises treat it as a resource to strive for relative superiority. Service and marketing, whose kernel idea is customs' satisfaction and loyalty, can produce a far-reaching effect on enterprise's future development. Power supply enterprises should construct service and marking system on the basis of reality without delay, so that they remain invincible in the fiercely competitive market.