摘要
文章介绍了营销机制的一般原理及其与铁路营销的对比分析 。
This paper introduces general principles of marketing mechanism and its comparative analysis with railway marketing, and puts forward the basic frame of marketing mechanism for railway transportation enterprises.
出处
《科技情报开发与经济》
2001年第4期85-86,共2页
Sci-Tech Information Development & Economy
关键词
铁路运输企业
客运市场
营销机制
railway transportation enterprise
passenger transportation market
marketing mechanism
