直面市场挑战 改善医院经营管理

Facing bravely market challenges and improving hospital operation and management

随着卫生改革的深入 ,医疗市场上的竞争日趋激烈。作为市场主体 ,医院需要从市场观念、发展观念、质量观念上转变经营思想 ;从服务创新、费用控制角度转变经营策略 ;在理论上、实践上加强医护人员的人文素质教育 ,以提高竞争力。

With the deepening of health reform, competitions in medical market are getting more and more rigorous. As a market subject, the hospital should transform management ideology from the sense of market, the sense of development, and the sense of quality. The hospital also should transform management strategy from the angles of service innovation and expenses control and strengthen both theoretical and practical education on humanistic quality of medical staff so as to increase the competitive ability of hospitals.