网络时代的营销创新

Marketing and Blazing New Trails in Network Age

随着电子信息时代的到来，传统的管理方式发生了根本性的变化，新营销观念不断涌现，本文就其中一种──网络营销进行论述，全面介绍其特征及优缺点，同时指出发展方向。

Since we enter an electronic information age,the traditional management ways have fundamentally changed,and the concept of marketing is no exception.Nowadays,many new twenty-one-century thinking ways of it arise.This article mainly discusses on of them-network marketing,introducing its feature,advantages and disadvantages,and pointing out its tendency as well.