浅议品牌价值的量化

Measuring and Realizing of Brand Value

随着经济的发展，品牌在企业中的作用日益重要。品牌反映了企业发展的潜力，决定了企业的长期竞争力，如何量化品牌的价值，成为亟待解决的一个课题，本文介绍了了品牌价值量化的方法，并提出了实现品牌增值的建议。

With the development of economy, we pay more and more attention to the effects of brand. Now, brand determines enterprises’ long-term competition power and reflect enterprises’ potentiality. The methods of how to measure brand value were given. Some suggestions to realize brand value better were also introduced.