摘要
简要叙述从产品经营到名牌经营，从“皇台”到“金皇台”酒的开发与畅销，归集于巧妙地利用了文化营销策略，依酒文化造势，开拓市场和企业发展的真谛和秘决。
From general product to famous brand operation, and from Huangtai to Jinhuangtai’s developed and selled well, main reasons were using strategy of cultural operation to open up market and develop enterprise.
作者
魏汉儒
WEI Han ru (Gansu Huangtai Industry ‘Group’ Limited Responsibility Company, Wuwei, 733000, China)
出处
《标准化报道》
2001年第2期8-9,12,共3页
Reporting of Standardization
