煤炭企业应对经济环境变化的策略

Strategies of coal mines in dealing with changing economic environment

未来的几年中 ,中国煤炭企业不可避免地要面对加入WTO、国家产业结构调整和进一步加强环境保护等方面的变化与冲击。结合华东地区某煤炭企业的情况 ,认为煤炭企业应对经济环境变化的措施是 :把产品定位在优质煤市场上、提高用户集中度、扩大电煤销量、确定内外贸的合理比例、实施品牌营销策略、加快水煤浆的商业化运作。

In the forthcoming years, coal mines in China will inevitably exposed to the changes and impact arising with China's WTO entry, the industrial restructuring and stringent environmental protection. Based on the specific conditions of a coal enterprise in east China, this article holds that coal enterprises should attach more attention to the development of cleaner coal market, concentrating coal supply to major coal consumers, increasing electric coal sales, determining rationalized domestic and export coal sales, implementing best brand coal product strategy and quickening the pace of coal-water-mixture (CWM) commercialization.