市场导向型旅游开发模式及其旅游产品设计初探——以南京汤山风景区为例

Primary Research on Market Oriented Tourism Development Model and its Tourism Production Design——take Tangshan Scenic Spot Nanjing as a study case

提出市场导向型旅游开发模式 ,以南京汤山风景区为例 ,通过调查分析 ,确定其旅游市场定位 ,对客源市场、产品进行了细分 .根据旅游需求变化 ,确定了汤山风景区旅游开发的主要产品 。

This article brings forward the market orientation tourism development model.Takes Tangshan Scenic Spot Nanjing as a study case.By the survey and analyses,this article clarifies the market positioning of Tangshan scenic spot Nanjing,analyzes the traveler market and product market in detail,based on the change of tourists'requirements,defines the main tourism products.At last,it brings forward the method of tourism products management and market promotion.