居住小区的策划

Planning for Residential Area

居住小区目标客户、房型和每套总价的开发定位,要得到消费者的认同,在激烈竞争的商海中创造市场优势,必须做好市场信息调查,信息的质量远比数量重要,尤其是对所在地区市场信息的分析和提升,突出小区建设的“亮点”、“异点”,创立一个与竞争对手不同的品牌形象,品牌是消费者可以信赖的质量和服务及由此折射出使用者的地位、身价。

The development orientation of objective customer,housing type and total price per suite in the residential area must be consented by consumers.To gain market superiority in the keenly competitive business sea,market information is more important than the quantity,especially through analysis and refinement of local market information to distinquish the highlity and service trusted by consumers,refracting users ' position and value.