论我国企业国际化的障碍与企业营销创新

On the Barrier of Internationalization of China′s Enterprise and the Innovation of Enterprise Marketing

随着世界经济、科技的飞速发展 ,中国市场与国际市场的对接也成为必然。市场国际化在给企业发展带来机遇的同时 ,也给企业带来了两个方面的障碍 ,即企业自身的缺陷及企业外部环境的影响制约着企业国际化进程 ,要排除这些障碍 ,营销创新是一条有效的途径。

Along with the rapid development of world economy and science and technology,it is inevitablely that China′s manket will connect with international market.Internationalization of China′s market will give opportunities for the development of enterprise,at the same time it will bring two aspects of obstacles,the defect of enterprise itself and the impact of external environment of enterprise which restricts the course of the internationalization of enterprise,if we want to abolish these obstacles,marketing innovation will be a effective channel.