价值链管理与战略联盟

Value Chain Management and Strategic Union

战略联盟与价值链管理是增强企业竞争力的重要方式。通过对价值链进行分析 ,可以总结出企业不同的联盟形式 ,包括纵向联盟与横向联盟。纵向联盟的形式有网上联盟、上游垂直联盟、产销战略联盟等 ,横向联盟的形式有研究开发联盟、产品开发联盟、品牌联盟、采购联盟、促销联盟、价格联盟等。

Strategic union and value chain management is the important form for strengthening the competition force of enterprise.By analysing value chain,we can summarize different kinds of union type of enterprises,it includes vertical union and hortizontal union.the type of vertical union includes network union,upper reaches vertical union? strategic union for produce and sale etc.The type of hortizontal union includes research and development union?commodity developing union?brand union?purchasing union?promote sale union?price union etc.