企业名牌——企业形象的依托

The Brand Name of an Enterprise ——the Prop of the Image of an Enterprise

认为名牌具有经济效应与社会效应 ,塑造良好的企业形象是创建名牌形象的基础和前提 ,名牌体现着企业的质量形象 ,代表着企业的广告形象 ,标志着企业的商标形象 ,肩负着企业的公关形象。名牌的创建是一项系统工程 ,既要建立内部环境系统 ,又要建立企业外环境系统。

The brand name has its economic and social effect. To mold a good image of an enterprise is the basis and premise of creating the image of brand name.The brand name is the representation of the image of quality,service,advertisement, trade mark and public relationship of an enterprise.The creation of the brand name is a systematic project of setting up the environmental systems both inside and outside the enterprise.