中国美容化妆品企业的管理与经营

The Strategy for the Enterprises in China Beautyculture and Cosmetic Industry

知识经济对我国化妆品企业的影响和冲击主要表现为市场冲击、品牌冲击、产品技术含量的冲击、人才市场的冲击和资本市场的冲击。面对知识经济的挑战 ,提出中国化妆品企业应加快企业体制的改革 ,调整产业结构 ,实施高科技发展和化妆品企业创新 。

The influence and impact of knowledge economy for China beautyculture and cosmteic industry mainly show as the impact of market,brand technology of the product,the market of talent and the market of capital.China cosmetic enterprise should expedite the reform of system,adjust industry structure,implement high technology development and cosmetic enterprise innovation,and contribute for the development of China beautyculture and cosmetic industry.