摘要
叙述联合分析的一般原理和方法 ,指出通过联合分析得出产品特征的效用函数后 ,即可对产品的销售前景进行预测 ,从而决定产品各种特征的最佳组合。由此在更一般意义上提出在预测技术中应用联合分析的广阔前景。
In this paper, the general principles and methodology of conjoint analysis are discussed. When the effectiveness function is obtained through conjoint analysis, the forecast of product sales can be made to determine the best combination of product features. Based on the discussion, the bright prospect of the application of conjoint analysis in forecasting technology is suggested.
出处
《工业工程与管理》
2002年第1期45-48,共4页
Industrial Engineering and Management
