浅谈文化名酒的个性特色

Brief Introduction to the Individual Properties of Famous Liquors with Cultural Backgrounds

“十大文化名酒”指茅台酒、泸州老窖、剑南春、酒鬼酒、孔府家酒、道光廿五酒、汝阳杜康酒、双沟酒、宝丰酒和今世缘酒 ,其个性特色各有千秋。茅台酒的个性是独一无二的国酒地位和酱香型白酒的典型代表 ;泸州老窖拥有400多年的“国宝”窖池、权威的酒曲生产技术与能力及最深厚的浓香型白酒生产技术功底 ;剑南春以稳健经营和儒商风范见长 ;酒鬼酒的个性表现在酒名独特、包装独特、口感独特及创造“文化酒”的精神 ;孔府家酒则定位于“家文化和儒文化” ;道光廿五酒的个性在于以帝王年份命名和采用烧锅制酒工艺 ;汝阳杜康则突显“酒祖文化” ;双沟酒侧重古风雅韵 ;今世缘着眼于“缘”字 ,推崇“缘份”的人文理念 ;宝丰酒倡导民俗文化与品牌效应的最佳结合 ,突显“民牌”。(晓)

The so-called ten famous liquors with cultural backgrounds include Maotai,Luzhou Laojiao, Jian′nanchun, Jiugui Liquor, Kongfujia Liquor, Daoguang Twenty-five Liquor, Ruyang Dukang Liquor, Shuang′gou Liquor, Baofen Liquor and Jinshiyuan Liquor. Each of them has its unique cultural properties. Maotai makes full use of its status of national liquor and typical representative of Maotai-flavor liquors; Luzhou Laojiao depends on its pits with more than 400 years′ history which are regarded as national treasures and its authoritative starter-making techniques and Luzhou-flavor liquor production techniques as well; Jian′nanchun focuses on its stable management and its Confucian backgrounds; Jiugui Liquor intends to present its unique liquor brand, its packing and its taste; Kongfujia Liquor develops its 'home cultures and Confucian cultures'; Daoguang Twenty-five Liquor is named by Emperor′s year and it adoptes the technique of aquavit workshop production; Ruyang Dukang Liquor expresses its 'founder′s culture'; Shuang′gou Liquor emphasizes particularly on the ancient charms; Jinshiyuan Liquor focuses on luck and cries up humanistic theories; Baofen Liquor advocates the integration of national customs and brand effects which represents 'national customs'. (Tran.by YUE Yang)