做中国文化酒的引领者——“酒鬼”酒文化经营发展战略再绽新姿

Being the Guider of Chinese Cultural Liquor -The Power Displayed by Jiugui Liquor Cultural Management Strategy

“文化酒”是对酒文化的物化。“文化酒”是一个文化的产业链 ,是全方位展示酒文化经营战略的系统工程。在中国白酒界 ,湘泉集团首先明确打出“文化酒”品牌概念 ,给市场带来了巨大的冲击效应 ,在10年间从一家名不见经传的小酒厂成为国家大一型企业集团 ,并跻身于中国白酒行业主流竞争之中。新世纪的第一年 ,湘泉集团又打出 :“做新世纪中国文化酒引领者的”的旗帜 ,并确定了对文化酒的六大引领要素 :品名文化的引领 ;包装文化的引领 ;香型与工艺文化的引领 ;纯净与生态文化的引领 ;消费文化的引领 ;营销文化的引领。(丹妮)

The present of the concept 'cultural liquor' has materialized the liquor cultures and it has become a cultural industrial chain which is regarded as systemic management strategy revealing comprehensive liquor cultures. In Chinese liquor-making industry, Xiangquan Group initiated the concept-'cultural liquor' which brought great shock to the whole industry. Meanwhile, Xiangquan Group has being developing from a small distillery to a well-know enterprise group in ten years and stands stably in the violent competition among all the big liquor-making enterprises. This year Xianquan Group puts forward once again its management banner-'Being the guider of Chinese cultural liquor' by presenting its advantageous factors in the following six aspects: product brand cultures, packing cultures, flavoring type and technical cultures, purification and biological culturse, consumption cultures and marketing cultures.(Tran.by YUE Yang)