从“闽台旅游区”的构建看福建客源市场的拓展

Development of Fujian’Guest Marketing & Constructing of Min-tai Tourism Area

构建“闽台旅游区”是福建省旅游发展规划中的一项重要目标. 这一目标的实现对促进福建旅游业的可持续发展具有战略意义. 文章从这一角度出发,在阐述“闽台旅游区”构建的必要性以及对拓展客源市场的意义的基础上,分析目前开拓台湾市场中存在的问题,并着重探讨如何通过“闽台旅游区”的构建来拓展台湾旅游市场.

The construction of Min-tai tourism area is attached much importance to Fujian’s sustainable tourism development. Based on the elaboration of the necessary about construction of Min-tai tourism area and the meaning of development guest marketing, the paper analyses the problems of the Taiwan marketing development at present, and discusses how to develop the Taiwan tourism marketing through the construction of Min-tai tourism area.