计算机辅助新产品创意生成系统——超矩阵模型

Computer-aided New Product Ideas Creating System: Multi-layer Matrix Model

基于市场营销的计算机辅助新产品开发决策系统是目前研究不多的领域。本文探讨了计算机辅助的新产品创意生成平台系统 ,提出了用超矩阵模型来构造平台的核心部分 ,并对其结构、工作原理。

There are not many studies on computer-aided new product development decision system based on marketing. This article studies the computer-aided new product ideas creating system, proposes the model of multi-layer matrix and discusses its structure, rationale and function of analogy and association.