论网络广告的特点与形式

Characteristics and Forms of Web Ads

网络广告是一种新兴广告形式,有其独特的特点,具有各种各样的不同于传统广告的表现形式。作为一种新兴事物,网络广告将会随着网络环境变化而不断发展,新技术、新手段的出现也会使网络广告拥有越来越丰富,越来越精彩的发布形式。

Web advertisement is a new kind of advertisement with unique characteristics and various presentation forms which are different from those of the traditional advertisements。Web advertisement, as a novelty,will develop with the changing web environments and will have more interesting and exciting presentation forms with the development of the new technology and techniques.