论人寿保险营销的发展方向

On Development Orientation of Life Insurance Marketing

直销和代理人营销是目前我国寿险展业的主要途径，社会的发展和保险市场的成熟必然会带来营销方式的演进和变革。本文在分析现行营销方式存在必然的基础上，结合国际金融市场和寿险业发展的最新动态，探讨和论证了未来寿险营销方式发展和变化的趋势。

The insurance products are mainly sold directly by insurance companies and insurance agents. With the developing of the society and insurance market, the marketing must be innovated and be reformed to meet the fast change. This paper discusses the trend of the insurance marketing on the basis of analysis of the necessity of the current insurance marketing methods.