电子商务中评比、排名活动的制约问题

Restriction Problem of Ranking Activities in E-Business

电子商务中对评比、排名活动的制约越来越成为一种需要 ,因为各种评比、排名活动不断引起纠纷和争议 ,有的甚至对薄公堂 ,如果不能有效地处理好这个问题 ,将对电子商务今后在这方面的发展产生严重影响 .本文运用模糊数学的方法 ,提出从确定性和模糊性两个角度完整表述模糊量的数学形式 ,并研究了目前电子商务中各种评比、排名活动产生的矛盾 ,提出了在数学和法律上较容易被大众接受的解决问题的有效方法 ,这种方法有助于电子商务今后的健康发展 ,可以大大减少因评比、排名活动引起的纠纷 ,也可为网站今后全面开展各种评比。

Restriction to Ranking Activities in E Business is needed more and more, Ranking of universities, web sites, and all sorts of evaluation and ranking are regarded as most effective means of increasing clicks in electronic business. While such kind of ranking or evaluation also arouses a lot of disputes and imbroglios, some even are engaged in a lawsuit. If such problems are not solved well, E business' development in this area will be affected badly. This paper employs some methods of fuzzy mathematics, proposes that fuzzy quantity can be fully expressed from two angles of view: accuracy and fuzzy. And the writer looks into the conflicts caused by various evaluation and ranking, and puts forward some effective solutions that are mathematically and legislatively acceptable for the mass. These solutions will help to make e business develop smoothly by diminishing disputes and imbroglios caused by evaluation and ranking, and provide a theoretical basis for the various evaluation and ranking in future.