摘要
阐述了企业品牌资产开发利用的重要性，提出了企业开展专业化品牌经营管理的几点措施。
The article expounds it is significant for enterprise to consider famous brand assets and apply and exploit them. It also points out several measures on launding epecialized famous brand management.
出处
《科技进步与对策》
北大核心
2001年第12期189-190,共2页
Science & Technology Progress and Policy
关键词
市场营销
品牌资产
品牌经营
企业
famous brand
marketing
famous brand assets
famous brand management
