摘要
传媒企业进入资本市场，有利于形成产业化规模经营和产业内部的优化管理机制，购并、重组是企业通过外部扩张迅速实现规模经营的主要手段，也是促进传媒机构建立现代企业制度的主要动力，而购并、重组需要资本市场给予充分支持。尽管存在政策方面的障碍，由于传媒产业化对资金的需求和媒体高额的投资回报，传媒企业还是通过多种方式，被引进资本市场。
It will benefit the forming of industrialized scale-management and the inner optimized management mechanism for the media enterprises to enter the capital market. Purchase, combination and regropu are the main methods for the enterprises to quickly realize scale-management through outer extending. Also, they are the main forces that promote the media enterprises to establish modern enterprise system. But they need the fully support of the capital market. Although there lies the obstacles as to the policy, credited to media industrialization's need of capital and its high investment repayment, media enterprises are eventually introduced into the capital market by sorts of means.
出处
《科技进步与对策》
北大核心
2001年第12期193-195,共3页
Science & Technology Progress and Policy
基金
国家自然科学基金资助项目(60074033)
