新经济与企业管理

The New Economy and Enterprise Management

本文论述了新经济对生产过程管理、企业再造、营销理念、新产品开发设计、促销手段及营销能力等方面的影响。

This paper analyzes the influence of new economy on enterprise management in the following aspects:the idea of production management,enterprise reenginging,the idea of marketing,R&D,the method of marketing and the ability for marketing.