经济全球化对我国企业营销的影响与对策

The Impact of Economic Globalization upon Marketing and its Countermeasures

为了更好地迎接经济全球化的挑战 ,我国企业应采取一系列有效的营销对策 :加大实施多元化、专业化战略力度 ,迅速扩大我国企业的规模 ;建立战略联盟 ,增强企业国际竞争力 ;严格按国际惯例开展营销活动 ,争创一批国际名牌 ;利用国际互联网 ,大力开展网络营销 ;加强管理 ,按国际化标准培养市场营销人才。

The economic globalization has a great impact upon marketing. Companies should take effective measures to meet the challenges of economic globalization such as the implementation of multiple businesses and the specialization strategy to enlarge the scale,establishing strategy union to improve the competitiveness,obeying the international rules to create famous brands,developing the online marketing on the Internet and manage strictly to train the marketing talents.