摘要
在竞争日益激烈的今天,营销管理已成为现代企业的核心功能之一.企业如何在纷繁复杂的竞争环境中利用营销技巧来识别市场机会,使企业立于不败之地?适应市场变化,识别并抓住市场机会成为决定企业成败的重要因素之一.
Today the competence among enterprises is becoming more and more intensive,so marketing management has been one of the core functions to an enterprise.In the article,how an enterprise recognizes market opportunities in the complicated situation by exploiting marketing skills,making itself undefeatable.
出处
《北方经贸》
2001年第12期109-110,共2页
Northern Economy and Trade
